Name for my TV Channel

A TV channel name must be catchy, relevant and snappy. From research I found that TV channels which are not part of a chain (such as Sky Sports, Sky Movies) are often one or two words. However one pitfall I have discovered from this is that they may not be perceived as a TV channel. For example the name 'Laugh' does not instantly make you think of the TV channel. This problem is often resolved by adding TV to the end of the name to make it 'Laugh TV'.

Relevance is also important as it needs to bring the right connotations to the the channel. This means that their must be no ambiguity in the meaning of the word and the preferred reading needs to be clear and concise. An example of a TV channel which has addressed this is Channel 4. There are no connotations and it is specific and clear to where you will find it on the TV guide.

Below is a list of ideas of names for my channel:

• Hoops TV
• Nothin' But Net TV
• Handle TV
• BBTV (Basketball TV)
• Slam
• Dunk TV

From this list I have concluded that Hoops TV is the one I think will suit best, as it fits basketball the most and doesn't have any bad connotations. It is also basketball jargon which will likely be more attractive to basketball fans.