Analysing my production through Postmodernist techniques

After looking at my production from a postmodern view, I have found that my production can be defined using two postmodern terms. These include Pastiche & Simulation. A pastiche is something that follows the same style from something previously. My production is a pastiche as the ident video will be similar to the style of something seen before. This is because I will be using a jack-in-the-box symbol to summarize comedy. Postmodernists would say that my website is a pastiche as it will be in the same style as most websites and will not be enterely new or indvidual.

My whole production is what a postmodernist would call a simulation as it is not real. It is something that is based on  real life, however it is an imitation. This does not change how my work would look compared to the real thing as it will still look like and have the qualities of a real product, but it is still not original and based on other styles and conventions.
 

To Do List & Revisit in April 2015

Tuesday 10th February Deadline:

  • First draft of TV website channel completed
  • First Cut for Ident video completed (that means footage shot and edited)
  • First draft of TV listings Double-Page Spread 
Things to do:
  • Shoot and Edit Ident footage
  • Complete first attempt at creating the website using the software 'Quick 'N Easy Web Builder 2'
  • Create double-page spread with TV listings and focused on the launch of the channel

Revisited April 2015:

I managed to complete all tasks on the list by the deadline of 10th February that was set. However, there were some issues along the way. There was a glitch in the website design software which meant some parts of it had to be manually coded. This had a negative impact on my timing when it came to deadlines as it was very unexpected and took time away from completing other tasks.

On the other hand, the double page spread production ran smoothly compared to the website design, therefore I managed to make some time up that I lost and still make the deadline. Although, I didn't include any TV listsings on the double-page spread as it didn't match with my content analysis or the real media conventions that I researched.


Content Analysis of Real Media TV Websites

The main purpose for a television website is to advertise it's programmes. One convention that is used on all the main TV channel websites is the obvious advertisement of the programmes that are shown on that channel. Websites such as Dave and Channel 5 both use a scrolling gadget that uses space on the web page efficiently yet still manages to showcase and advertise all their major shows.

From my Content Analysis I have found trends which I can replicate in my website. No websites that I researched had a catch up player, this means that for me to create a website that will rival ESPN, Sky Sports and NBA.com, it is highly recommended to include a catch up player on my site. Another feature I found to be significant was a link to the latest news, which would be a useful for visitors and will most likely make them visit the website more often.

What was popular however, was the television listings shown on the website, this was present on every website. One trend that I found which was no surprise was the use of pictures. Every website incorporated pictures into the look of their websites, whether it was pictures related to individual programmes on the channel, or it was related to the news of that day (bearing in mind only if they had a news link featured on their website in the first place).

Social Media was shown to be more popular in the modern day for TV channel websites. However, to gain the most publicity for my website possible, I will include this as it is increasingly becoming more popular and it doesn't affect the image of the website or TV channel by including it.

How I Will Create My Website

When designing a website, it is vital that some criteria is met for it to be a successful one. The website has to be user friendly and easy to use and also has to have some originality to it for it to stand out. The purpose of my website is to inform as it will have TV listings and other information about my television channel as well as having a second purpose to persuade viewers from rival channels such as Comedy Central.

To make my website stand out, I will need to stick to a house style font which matches the branding of the channel itself, so that it would be instantly recognisable. When designing the website I need to make sure to avoid making it too 'clunky' and overcomplicated. This will frustrate my audience and will make them less likely to watch the channel.

For my website design I have chosen to download a specific software to the Apple Mac computers. This software is called 'Quick 'n Easy Web Builder 2'. I have chosen this software as it is easy to use which gives me more time to focus on the content of the website, as opposed to spending more to on the detailed creation of coding a website.