Content Analysis of Real Media TV Websites

The main purpose for a television website is to advertise it's programmes. One convention that is used on all the main TV channel websites is the obvious advertisement of the programmes that are shown on that channel. Websites such as Dave and Channel 5 both use a scrolling gadget that uses space on the web page efficiently yet still manages to showcase and advertise all their major shows.

From my Content Analysis I have found trends which I can replicate in my website. No websites that I researched had a catch up player, this means that for me to create a website that will rival ESPN, Sky Sports and NBA.com, it is highly recommended to include a catch up player on my site. Another feature I found to be significant was a link to the latest news, which would be a useful for visitors and will most likely make them visit the website more often.

What was popular however, was the television listings shown on the website, this was present on every website. One trend that I found which was no surprise was the use of pictures. Every website incorporated pictures into the look of their websites, whether it was pictures related to individual programmes on the channel, or it was related to the news of that day (bearing in mind only if they had a news link featured on their website in the first place).

Social Media was shown to be more popular in the modern day for TV channel websites. However, to gain the most publicity for my website possible, I will include this as it is increasingly becoming more popular and it doesn't affect the image of the website or TV channel by including it.